growth.buzz | Branding Document

Magazine by AI & Human

Friday

May 10,2024

Preface

The graphic identity for Growth.Buzz is summarized in this brand book document. Adhering to these guidelines will maintain a strong brand identity and establish rules for the consistent implementation of brand elements.

In a rapidly evolving digital landscape, maintaining a cohesive and recognizable brand identity is crucial. This brand book serves as a comprehensive guide for designers, marketers, and all stakeholders involved in presenting Growth.Buzz to the world.

By following the outlined standards, we ensure that every visual representation of our brand is consistent, professional, and true to our core values.

Inside this document, you will find detailed instructions on the use of logos, color schemes, typography, and other essential elements of our visual identity.

These guidelines are designed to be flexible enough to allow creativity while providing a solid foundation for maintaining brand integrity.

Thank you for your commitment to upholding the Growth.Buzz brand. Together, we will build a strong, enduring presence in the market.

Brand Story

Vision

Growth.Buzz is a community platform for entrepreneurs and organizational leaders seeking insights on business growth, new technologies, and best practices. It connects members with growth leaders, features emerging businesses, and highlights often-overlooked entrepreneurs and industry pioneers..

Values

At Growth.Buzz, our values drive everything we do. We believe in innovation, integrity, and excellence. These principles guide our actions and decisions, ensuring that we consistently deliver valuable content to our readers.

Promise

Our brand promise is to empower businesses to grow by providing cutting-edge insights and strategies. We are dedicated to helping our audience achieve their goals through expert advice and unparalleled support.

Product

Growth.Buzz offers a variety of tools and resources designed to foster business growth. From market analysis to strategic planning, our content is engineered to provide actionable insights that drive success.

Market Position

Growth.Buzz positions itself as a leader in the business growth industry. We differentiate ourselves through our commitment to innovation, our deep understanding of market dynamics, and our unwavering dedication to our readers' success. Our market position is strengthened by our reputation for delivering high-quality content that exceeds expectations.

Tone

The tone of our blog is confident, knowledgeable, and approachable. We aim to inspire and engage our readers by delivering content that is both informative and easy to understand. Whether we are addressing entrepreneurs, marketers, or business enthusiasts, our tone remains consistent and true to our brand values.

Style

Our visual style is modern, clean, and professional. We use a consistent color palette, typography, and imagery to create a cohesive look and feel across all our blog pages. This attention to detail helps to reinforce our brand identity and makes our communications instantly recognizable.

Contributor Guidelines

As a contributor to Growth.Buzz, your role is pivotal in maintaining our brand’s integrity. Inside this document, you will find detailed instructions on the use of logos, color schemes, typography, and other essential elements of our visual identity.

These guidelines are designed to be flexible enough to allow creativity while providing a solid foundation for maintaining brand integrity. Your adherence to these guidelines will help us create a unified and professional appearance across all content.

Core Brand Elements

Flagship Logo

Growth.Buzz is the flagship online platform for business growth insights and strategies.

Its unique signature is the flagship logo, which should be used on all branded items.

Logo on Background

The Growth.Buzz logo should be used as indicated in the pictures. If the logo is used on top of a photo, it should be used in its negative form with the red flame icon, provided contrast allows it. Use the white logo in combination with the red background, and the black logo version only when necessary.

Positive Logo
Negative Logo

Monochromatic / White version
Monochromatic / Black version

Clearance

Always keep a minimum safe area around the Growth.Buzz logo to maintain visual clarity and provide maximum impact.

The clearance area is defined by the cap height of the logotype. Photos, text, and graphic elements should not overlap this area.

Misuse

Do not distort the logo
Do not cut the logo.
Do not use gradients on the logo.

Do not apply any effect on the logo.
Do not change the color of the logo.
Do not change the proportion of the logo.

Scale

Ensure readability and legibility of the flagship logo at all sizes.

Minimum width for print: 1 inch

Minimum width for digital: 180 px

Arrow g Icon

The Arrow g icon is a secondary brand element of Growth.Buzz. It represents dynamic growth and is impactful in and of itself. It has strong brand recognition and deep anchors in the business growth community.

Beyond digital applications, such as social and mobile icons, where the Arrow g icon can stand on its own, it should always be used in combination with the flagship logo.

Arrow g Icon Construction

The Arrow g icon has been carefully redrawn based on circular shapes to work well at small sizes in digital environments.

Please do not alter the icon in any way.

Icon Scale

Ensure readability and legibility of the Growth.Buzz icon when used as stand alone symbol.

Minimum width for print: 0.3 inch

Minimum width for digital: 180 px

Logo on Background

The Growth.Buzz icon should be used as indicated in the pictures. If the icon is used on top of a photo, it should be used in its negative form with the red Arrow g icon, provided contrast allows it. Use the white icon in combination with the red background, and the black icon version only when necessary.

Positive Logo
Negative Logo

Monochromatic / White version
Monochromatic / Black version

Color

Primary Colors

Purple

Click to copy color

Dark Orchid Purple

CMYK 60 / 87 / 0 / 0

RGB 158 / 26 / 180

Hex #9E1AB4

Black

Click to copy color

Black

CMYK 0 / 0 / 0 / 100

RGB 0 / 0 / 0

Hex #00000

White

Click to copy color

White

CMYK 0 / 0 / 0 / 0

RGB 255 / 255 / 255

Hex #FFFFFF

Secondary Colors

Dark Blue

Click to copy color

Yankees Blue

RGB 40 / 46 / 71

Hex #282E47

Soft Grey

Click to copy color

Anti-Flash White

RGB 243 / 243 / 245

Hex #F3F3F5

Beige

Click to copy color

Cultured

RGB 249 / 247 / 242

Hex #F9F7F2

Neutrals

Grey 45

Click to copy color

RGB 123 / 123 / 123

Hex #7B7B7B

Grey 38

Click to copy color

RGB 159 / 159 / 159

Hex #9F9F9F

Grey 10

Click to copy color

RGB 229 / 229 / 229

Hex #E5E5E5

Grey 5

Click to copy color

RGB 242 / 242 / 242

Hex #F2F2F2

Typography

Typefaces

Typefaces (Sans-Serif)

Helvetica is a modern, editorial sans-serif font, chosen to be the primary headline display font for Growth.Buzz. Please note that for the website and other digital applications,

some weights of Helvetica may get replaced by the Google font Merriweather due to licensing costs.

Typefaces (Serif)

Helvetica is a widely recognized sans-serif typeface, choosen to be the primary sans-serif display font for The Indian Express. Please note that for the website and other digital applications,

some weights of Helvetica get replaced by the Google font Open Sans because of licensing costs.

Helvetica, originally Neue Haas Grotesk, was created in 1957 by Max Miedinger and Eduard Hoffmann at the Haas Type Foundry. Renamed in 1960, it quickly gained popularity for its clean and versatile design. Extensively used in advertising, signage,

and branding, Helvetica became a design icon. Highlighted in the 2007 documentary "Helvetica," it has been updated to Neue Helvetica in 1983 and Helvetica Now in 2019 to adapt to modern media.

Type System

Helvetica, a widely recognized sans-serif typeface, is chosen to be the primary sans-serif display font for The Indian Express. Celebrated for its clean and modern appearance, Helvetica offers clear and readable letterforms with a balanced x-height and open counters, ensuring excellent legibility across various sizes and resolutions.

Available in multiple weights and styles, including Regular, Light, Bold, and Italic, Helvetica enhances the readability and visual appeal of digital content. Due to licensing costs, some weights of Helvetica may be replaced by the Google font Open Sans for the website and other digital applications.

Web type

The Merriweather font is available on Google Fonts, making it a viable alternative for digital applications where licensing costs for proprietary fonts are prohibitive.

You can find and use Merriweather from Google Fonts by visiting their website and searching for "Merriweather.

Regular

SemiBold

Black

Regular

SemiBold

Black

Merriweather is a serif typeface designed by Eben Sorkin, known for its sturdy and modern appearance tailored for on-screen readability. With a generous x-height and slightly condensed letterforms, Merriweather ensures excellent legibility even at smaller sizes.

Its versatility in various weights and styles, including Regular, Bold, Italic, and Bold Italic, makes it a popular choice for digital publishing and web typography, offering both clarity and elegance in its design.

Type System

Merriweather is a modern, editorial serif font, chosen to be the primary serif headline display font for The Indian Express. Known for its sturdy and modern appearance tailored for on-screen readability, Merriweather ensures excellent legibility even at smaller sizes with its generous x-height and slightly condensed letterforms.

It comes in various weights and styles, including Regular, Bold, Italic, and Bold Italic, making it versatile for digital publishing and web typography. However, due to licensing costs, some weights of Merriweather may be replaced by the Google font PT Serif for the website and other digital applications.